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It
is with pride and pleasure we share our history with you.
*For over seventy years the Ayloush family has been bringing to the
Middle East the World’s finest agricultural products grown. In 1937, our
grand father Salim Ayloush began importing spices from India... and his
sons Akram, Mowafac, Rafic, Ahmed, Farouk, Abbott continued on their
father's foot steps trading between Lebanon and the Arab Gulf countries.
In 1983, during the civil war in Lebanon, Akram and Mowafac moved to
Turkey and established UNIMEX which specialized in bananas and in import
and export of fresh fruits, while Rafic and Ahmed continued the business
in Lebanon for EGT (Elouche General Trading Co.) and Abbott established
Ayloush Enterprises in USA.
Rafic's sons, Hicham and Hani, established Aimex in Lebanon in 1994 and
in 2009 they expanded the family business and launched Fruit Line
Trading in Dubai, the hub of the Arabian Gulf.
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| Message from Hicham and Hani |
We grew up in the family
business of import and export of fresh fruits. For three generations our family
has been importing world class fruit in one of the most fertile regions in the
nation. Both our grandfather’s and father’s love for the family business was an
inspiration to us, and after completing our academic degrees, we both returned
with the same ditermination of expanding the Ayloush vision.
Fruit Line Trading's logo symbolize the three generations in our family. The
dark green leaf reflects our Grand Father, while the green reflects our uncles
and father and the light green leaf reflects us and our cousins working in
similar business.
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| Our Mission /Philosophy/Message
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To serve our customer's needs with
the highest quality products and best service possible while exceeding the
standards of business integrity that people have grown to expect from us.
We ensure our customers that all our products are of premium quality and is
supported by a quality assurance program.
We enable our customers to succeed by responding to their needs in timely and
effective manner.
We assist suppliers to implement cost effective practices that enable us to
deliver value to our customers. |
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| Our capabilities |
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We have the versatility to do many things that others can't. We
are large enough to handle most any order on short notice, yet flexible enough to
fullfill almost any special request.
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| Our future
plans |
| Our future will be built on the following aspects on
which we base our day-to-day work: |
- Developing more efficient logistics, with direct sourcing channels from the
growers in the countries of origin.
- Concentrating on developing special product groups, such as special lettuce,
fresh cuts, and herbs.
- Building brands with strong and consistent quality standards throughout the
season.
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| Hani Said:
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"As we
import from the most reliable and experienced suppliers, we are confident that our
goods are always reaching our clients' satisfaction.
Being in Dubai for more than 5 years, we also load regularly mixed trucks to our
clients in the region including Saudi Arabia, Qatar, Kuwait, Jordan, Lebanon and
Iraq." |
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© Fruit Line Trading. All Rights Reserved.
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